Cuore del Sud

Wine Label “Cuore del Sud”

The inspiration for these labels comes from the “tagghj”, an ancient tool used to codify a payment agreement between land owners and farmers in Southern Italy until the 1950s. I used the word “CUORE”, heart, divided over the three wines which together convey a single concept; “Heart of the South”, which meanslove and belonging to the territory of origin. The modern graphic creates the right relationship between past and present.