Don Ramón (Añejo Cristalino) / Helix

TEQUILA FOR YOUNG CONSUMERS: AÑEJO CRISTALINO.

Our client Don Ramón set out to launch a tequila especially for young consumers: Añejo Cristalino. The challenge was to create a design that would maintain its connection with the Punta Diamante collection while giving it its own personality, with distinctive qualities that would make it unique and different. We managed to envision a traditionally crafted tequila that breaks away from the conventional in its image.

Curator’s Insight

That beautiful crystal cock crowning the bottle. Yes, it’s more than just an ornament; it’s a symbol and it’s the embodiment of the tequila’s character – pure, dazzling, and captivating.