Typography 02

About Typography 02

Typography 02 is the title of both the final project and the Graphic Design specialization course that I completed at the end of my second year in university. The mentioned assignment includes three separate tasks:

1. Futura Specimen Brochure
2. Brand name
3. Lettering Quote

The subject aims to equip students with a professional understanding of a genre of graphics closely tied to the commercial aspects of businesses. It focuses on conveying foundational knowledge of typography within the context of layout design, as well as a comprehensive understanding of the evolution of typography trends worldwide.

Moreover, the subject cultivates students’ observational skills and fosters a strong awareness of effective typography usage in design. It also underscores the significance of adopting a serious and dedicated approach to learning and researching within the field.

1. Futura Specimen Brochure:

The brochure’s key visual offers a direct interpretation of Furura’s widely recognized symbolism: a font that embodies the future, reimagined through the lens of the 2020s.

We find ourselves in an era of continuous technological advancement, where each day ushers in new innovations. Drawing inspiration from this inevitable reality, the visual elements utilize bitmap dots to symbolize the fundamental unit of every mechanical creation, complemented by end cap lines that guide the viewer’s gaze. Additionally, the layout of the applications is intentionally designed with a slight departure from the conventional grid, aiming to emphasize the out-of-the-box concept. The color scheme, featuring a deep purple-blue tone with a hint of yellow and subtle gradients, serves to accentuate luminous highlights on mechanical devices while also evoking a dynamic sense of the future.

2. Brandname:

In this minor task, students are required to create visual representations for three fictional brands using their own name as inspiration.

My selected professional fields with their slogans:

• Art Gallery / Art for the Sake of Life
• Developer / Unlocking Innovation, Shaping Tomorrow
• Drama Theater / Reality Illuminated by the Stage Spotlight

3. Lettering Quote:

“Giây phút em gặp anh là em biết em ‘see’ tình” is a lyric from the single ‘See Tình’ by Hoàng Thùy Linh. In this context, ‘see’ signifies ‘notice’ or ‘perceive with the eyes.’ In Vietnamese, it is pronounced as ‘Si’ in ‘Si mê’ – specifically ‘See Tình,’ which translates to ‘lovesick.’ Consequently, the sentence can be rendered as ‘The moment I met you is when I realized I found love’ or ‘The moment I met you is when I realized I was lovesick.’