Regal Raj, a vintage stationery brand with deep Indian heritage, draws inspiration from the graphic documents featured in Wes Anderson’s cinematic universe.

This packaging concept seeks to immerse Regal Raj within that same whimsical world. It does not follow a fixed logo in favor of adapting the brand name to suit each unique packaging design. The visual aesthetic exudes a retro and old-school vibe, giving a touch of nostalgia and delight into everyday life for its users. The brand’s advertisements too take cues from this bygone era, transforming the ordinary use of stationery into a surreal and enchanting experience.

 

Nehal Modi

School:
Maryland Institue College of Art