Joyful Co. Brand & Packaging Design


San Francisco, CA, USA

Joyful Co. is a premium gifting service that levels up the gifting space, curating gift boxes that are more unique, more special, and truly bring joy to gift givers and receivers.

In a crowded gifting space, Joyful Co. offers truly meaningful gifts – 100% of which are sourced from underrepresented and/or women-owned businesses. Focused on quality, purpose, and evoking those warm and fuzzy feelings, Joyful Co. required a design language that would feel like a positive and accessible luxury.

We developed a logo and color palette that is reminiscent of the sun – bright, welcoming, and vibrant. The bold orange background and gold accents balance cheerfulness with an elevated touch, making every gift recipient feel special. The custom logo with JOYFUL in all caps emphasizes the main intention of Joyful Co. – to share pure joy.

Our curated photography brings the branding together, evoking a luxurious and glowing feeling. Lifestyle imagery feels lively, approachable, and cheerful. Scenes are light-filled and sophisticated, capturing moments of real joy. The end result is an intentional brand that is here to brighten your day.



San Francisco, CA, USA
Co-founder & Designer: Camila Drozd
Co-founder & Designer: Paul Marcucilli
Joyful Co.