Benchmark Drinks, distributor of Kylie Minogue Wines needed a bespoke box design to complement Kylie’s new album, Tension.
For Kylie Minogue’s new album, Tension, launched on 22 September 2023, a special Kylie Minogue Wines Signature Rosé magnum was chosen as one of the unique collectibles to celebrate the new release. Benchmark Drinks, distributor of Kylie Minogue Wines needed a bespoke box design to go alongside.
The new album’s graphics signaled an edgier look for Kylie. It was this dramatic new style that inspired the design of the Rosé Gift Box. The vision we had for the design’s execution brought us together with box makers Swift & Swift and printers Oriel to make optimum use of substrates, state of the art print techniques and special finishes. A remarkable box design to complement the new album’s release.
The result was an iconic Kylie collectible. Just 1,000 were produced as part of the celebration at the launch of the new album and over 200 were sold in the first 3 hours of the Tension Pop Up at 55 Regent St, London.