Earthquake

Crafted by Michael David Winery in Lodi, California, Earthquake wines are big and bold – some might even say they’re off the charts. The goal of our package redesign for these beloved wines was to elevate the brand and highlight its focus on sustainability while maintaining its strong brand recognition. Taking inspiration from the Richter scale element from the original package, we combined an elegant, textured bottom label, accented with spot varnish and gold foil, with delicate copper screenprinting for an unexpected combination that ensures these wines are a force to be reckoned with.