Vendaval Grande Reserva 2019

Vendaval / Grand Reserve Red / 2019 / Douro

Vendaval brand has allowed us, from its inception, to develop the entire concept and communication associated with this project.

A Vendaval (gale) is a strong and stormy wind, usually blowing from south to north, which, with its immense force, sweeps everything away… from hot air balloons to circus tents or octopuses… For this Vendaval, an emblematic figure from Greek mythology emerges, Pegasus… the winged horse of mythology that flies through the skies, enjoying the winds that carry it to the heavens. A label that brings us the sensation of movement, resorting to the concept of the zoetrope and taking us, between each moment, to discover the pleasure of a beautiful wine.

This project is equally the result of a lengthy process involving a large group of professionals in various fields. Art direction, graphic design, illustration, label printing, and the production and development of the packaging for 3 bottles are all part of this collaborative effort, to whom I express my gratitude:

• Art direction + graphic design: miguelfreitas
• Illustration: h.u.f.f.o
• Label printing: Vox
• Box production: embalcut
• Photography + video: rui da cruz
• Label printed on white cotton paper + tintoretto gesso + PP top