Sundrop. Follow The Sun!

Follow the sun!

“Without sun no sense of time. Without sun there is no life, Without sun no Sundrop Raisins. Have you ever wondered what happens to a freshly picked white grape? Well, the sun keeps a watchful eye on it, gradually transforming it into a delightful Sundrop raisin, hence its dark color. All natural! Let the Sun be with you!”

This is the concept and basic idea of the restyle of Sundrop Raisins packaging. The grape is the pivot of a sundial. As time passes, the grape transforms into a Sundrop raisin. A magical transformation!

The colour combination green/red of the previous packaging is a strong brand recognition, so that’s why it’s an important factor in the restyle. The colour red contrasts well with the green of the fresh grape, but also makes the raisin more intense and appealing.

The transformation from grape to raisin is depicted on the boxes, giving them an educational touch for children.