The Good Knight Co

The Good Knight Co approached us to create a brand identity and packaging range for their new set of sleep based CBD products.

The brief was to create an aspirational lifestyle brand that consumers would want to proudly display on bedside tables. We created a sleek & chic Black and White brand identity and design system making use of lunar phases as a key brand asset.

The use of monochrome and moon phases made the proposition immediately clear as a sleep product with functional benefits. This was paired with clean and contemporary confident typography and understated luxury packaging treatments across SKU’s.