Expandium Computer

Chris Jacobs

Palo Alto, CA, USA

ABOUT The Expandium desktop computer is a versatile personal computing system designed to adapt to both everyday tasks and high-performance applications. Its standout feature is the modular design, allowing users to attach an Expandium GPU for enhanced power and performance. This flexibility caters to a wide range of users, from casual users to professionals requiring advanced computing capabilities.

PACKAGING CONCEPT The concept behind the packaging design is to balance minimalism and sophistication. The clean lines and modern aesthetic are enhanced by the use of a smokey-ink illustration, which adds a dynamic and artistic touch. This design choice infuses the packaging with a sense of creativity and fun, reflecting the innovative nature of the Expandium system.

SOLUTION To achieve this, the packaging employs a sleek and minimalist design with high-quality materials to give it a premium feel. The smokey-ink illustration is a key feature, bringing a sense of motion and creativity to the box. This illustration not only serves as a decorative element but also symbolizes the procedurally generated and adaptable nature of the Expandium computer, hinting at the advanced technology inside.

TECHNIQUE The packaging design was created using a combination of digital illustration and advanced printing techniques. The smokey-ink effect was meticulously crafted to ensure it complemented the overall minimalist design while standing out as a unique feature. The design incorporates precise cutouts and sturdy protective materials, ensuring the product is secure and presented beautifully.

UNIQUENESS What sets this packaging design apart is the harmonious blend of minimalism and artistic expression. The smokey-ink illustration adds a layer of sophistication and fun, making the package not just a container but an integral part of the product experience. The design reflects the innovative and adaptable spirit of the Expandium computer, making it visually striking and memorable.

RESULTS The result is a packaging design that elevates the overall perception of the Expandium desktop computer. It enhances the unboxing experience, providing a visual and tactile representation of the product’s high-tech and elegant nature. The minimalist yet dynamic design ensures that the package stands out, leaving a lasting impression on users and making the product feel special from the moment they see the box.