Happy Grow Rice Crackers

The Task

Modern World Studio was approached by Millions Foods Company Limited. It is a factory from Thailand for the production of dried fruits and healthy food and snacks, with brands Bruno and Happy Grow. Currently, the products of these brands are exported to many countries around the world.

Clients approached our studio to design packaging for Happy Grow healthy snacks, which will be sold mainly in Europe. The snack has 2 flavors – with seaweed and sesame. In the packaging design, we used bold fonts, vector elements, photos and retouching the products themselves. The background is textured under the food area and clean on the top and bottom of the pack. A trademark, according to all the rules of marketing, occupies 1/3 of the packaging. The clients were very satisfied with the implementation of the project. Therefore, to support the new products and packaging, we shot a video with motion and graphic elements.