Hemp Gummy

In this project, we were tasked with creating a brand and producing a packaging design for our clients at E- Consalting Group. The product that was the focus of this design is medicinal gummies which act as a remedy for stress relief, boosting mood and aiding in sleep quality.

Following these health-related themes and the exultant nature of the gummies themselves which are frequently linked to happiness and fun, we decided to combine the two ideas into our design. The cover of the packaging is split by a line going vertically across, separating the sleep related benefits of the product and the mood related benefits. This idea is further established in the coloring of the design itself, with the mood related effect being symbolized through a bright orange color and a stylized sun.

The brightness of the sun and the shade of orange primarily relate to your mood having an impact specifically throughout the day time. While the right side of the design which utilizes a relaxing shade of blue uses the moon as its thematic basis, due to the night and sleep ultimately being hand in hand. The text is bold and clear from a distance, while the core themes are clearly conveyed, leading to an overall satisfying design that does not fail to stand out.