Rois Premium Travel

 THE TASK

Nuts from Asia to America.
Rois Nuts is a recognizable brand, popular both in Bulgaria and abroad, because of the quality of its products.

The customer’s plant produces 1,000,000 packages of nuts and dried fruits every month. For Modern World Studio, it is always a challenge to create designs for established brands. At the same time, it is also an opportunity to show our professionalism and innovative approach.

Our task for the series of nuts “From Asia to America” required us, through the packaging design, to reveal the taste qualities of the product and to tell about the country from which the individual species originate.

 THE SOLUTION

Our creative designers chose to draw different cities in a very atypical style for the Bulgarian market, which is current in Europe. For the images of the products themselves, we opted for a professional photo shoot and detailed retouching. The closed packaging does not allow lovers of these delicacies to convince themselves of their qualities. Therefore, our team decided to use scaling and display the images of nuts and dried fruits in a large enough size.

Kraft has been added to the packaging for the “healthy product”. To better distinguish the products in the series, we have used color codes that correlate with the corresponding picture depicting the country of origin.

The project proved to us that an ordinary product can be presented creatively.