WeLovePasta

WeLovePasta is a fictional project, which highlights the design of the packaging of a pasta brand.

WeLovePasta is a brand that wants to be young, and trendy, combining old Italian know-how and a fun identity.

The graphic choice is playful and colorful, with flattened graphics and patterns to highlight the modern side of the brand.

The transparent window showing the pasta is heart-shaped, which refers to the word ‘Love’.