Brand Design | Lip Makeup Collection | by 1ST

Lip is an entry-level makeup brand founded in Malaysia, born from a desire to simplify and enhance the beauty experience. Each product is designed to maximize your natural beauty with minimal steps, allowing you to effortlessly express yourself. We believe that beauty doesn’t have to be complicated.

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In building the Lip brand, we adhere to a clear and simple visual logic. Playful pops of color and graphic elements are paired with clean, minimalist backgrounds to construct the design, reflecting Lip’s product attributes and brand positioning—making beauty simple, fun, and always authentically you.

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Designed by One Studio There