polar expedition vodka

Aleksey Petyalin

Polar Expedition Vodka — an experience that takes you on a journey to the farthest reaches of the Arctic with every sip. Encased in a sleek 500ml aluminum can, this vodka stands out not only for its quality but also for its breathtaking packaging, designed to immerse you in the mysterious and awe-inspiring beauty of the North Pole.

The design on the can captures the enchanting Arctic night, a place where the moonlight reflects off the vast icebergs drifting silently across the frigid waters. As you rotate the can, the illustration seamlessly flows, taking you on a 360-degree journey around the pole. The serene deep blue sky is dotted with constellations that have guided explorers for centuries, while the ethereal glow of the Northern Lights dances above, casting a magical light on the frozen landscape below.

As you continue to explore the can, you’ll discover even more captivating details. One of the icebergs is home to traditional Arctic dwellings, depicted with a warmth that contrasts beautifully with the icy surroundings. Alongside these dwellings, polar bears roam majestically across the ice, while a group of penguins huddles together, embodying the resilient spirit of Arctic wildlife. At times, you may encounter inexplicable phenomena that further enhance the mystery of this captivating place.

Polar Expedition Vodka offers not just a drink, but an adventure. The detailed, continuous artwork on the can invites you to explore its depths, much like an expedition to the Arctic itself. It’s a package that’s as much about the journey as it is about the destination.

 

Aleksey Petyalin

Credits:
Curator: Leonid Slavin
School:
HSE ART AND DESIGN SCHOOL