yogurtik yogurt for babies

Aleksey Petyalin

The yogurtik project brings a delightful and imaginative touch to children’s yogurt packaging by featuring charming fruit and berry characters. The design focuses on three beloved fruits: strawberry, raspberry, and pear, each brought to life with playful personalities. These characters are depicted in various poses and movements, creating a dynamic and engaging visual experience that will captivate young minds and make snack time fun.

In this collection, the set of four yogurt cups showcases each character in a unique and lively scenario, highlighting their whimsical nature. The strawberry character might be seen dancing, the raspberry bouncing with joy, and the pear waving enthusiastically. These varied illustrations not only add visual interest but also encourage children to look forward to discovering the different scenes in each pack.

The yogurt cups themselves are vibrant and colorful, designed to match the flavor inside. Each cup is a burst of color that corresponds to the character it represents – red for strawberry, pink for raspberry, and green for pear. This color-coding not only makes it easier for children to identify their favorite flavors but also enhances the overall aesthetic appeal of the packaging.

The design of yogurtik is carefully crafted to be both visually appealing and practical. The bright and cheerful packaging is sure to stand out on the shelves, attracting both children and parents alike. The characters’ friendly faces and lively actions create an inviting atmosphere, making yogurtik a delightful addition to any child’s snack routine. This project aims to blend fun, flavor, and creativity, making every yogurt experience a joyful adventure.

 

Aleksey Petyalin

Credits:
Curator: Leonid Slavin
School:
HSE ART AND DESIGN SCHOOL