Hadouken and Shoryuken

Two Total Geek Hoppy Punches

At Black Bottle Creative Works, we had the opportunity to create something special that celebrates the iconic Street Fighter game series. In this collaboration, we reimagined the charismatic Larry, the Red Cap Society mascot, as the legendary protagonists of the franchise, blending their most memorable moves with the character’s irreverent personality. The result? Two standout beers: Hadouken American IPA and Shoryuken New England IPA.

For the Hadouken American IPA, we illustrated Larry unleashing the powerful energy move, symbolizing the strength and boldness of a beer full of personality. Meanwhile, the Shoryuken New England IPA captures Larry in a dynamic upward movement, echoing the explosion of flavors in the brew. Our goal was to merge the intensity of Ryu and Ken’s moves with Larry’s playful spirit, creating packaging that resonates with geek and gamer communities, as well as nostalgia enthusiasts, while paying tribute to this pop culture classic. Each can is not just a beer — it’s a collector’s item, a tribute to the fans.