Korzinka

The main competitor of retail in Uzbekistan is the bazaar. How to attract customers to the supermarket and make your own trademark an alternative to goods from the market counter? To solve this problem, the largest Uzbek supermarket chain Korzinka turned to Voskhod.

We conducted a market audit, developed a positioning and brand platform. Based on this, we created a design concept for the packaging and redesigned the logo, choosing a more concise form for it.

The concept itself was assembled according to the mosaic principle with the help of square modules that resemble printed calendars and paper note stickers, but at the same time are similar to widgets and application icons in gadgets. Thanks to this technique, we managed to combine traditional and modern interpretations of the brand positioning of “every day” products. The design can be easily adapted to any item, from groceries to hygiene products.