Vaikunth Herbal: Modern Packaging for Timeless Ayurvedic Remedies
Project Overview
Brand: Vaikunth Herbal
Design Studio: Juggnoo
Category: Health & Wellness / Packaging Design
Country: India
hellojugnoo@gmail.com
Instagram: juggnoo_
‘The consumer should know at the first glance what the medicine is all about’, That was the brief.
The packaging design for Abhayamrit Churan is focused on reflecting the product’s natural and digestive health benefits. The choice of soothing teal and golden tones complements the brand’s ethos of purity and trust.
The design for Glyco Genius Capsule incorporates vibrant red and gold tones to emphasize vitality and balance. The color combination not only aligns with the product’s purpose of managing sugar levels but also symbolizes health, energy, and warmth. The floating capsules in the design add a dynamic touch, making the product visually engaging for consumers.
The design of Kalp Kesh Hair Oil was inspired by the brand’s commitment to Ayurvedic heritage and the need to appeal to a modern, urban audience. The deep blue background symbolizes tranquility and hair nourishment, while the golden-yellow oil droplet conveys the essence of rich, natural ingredients. The silhouette of a woman with flowing hair adds an emotional, human touch, creating an immediate connection to the product’s purpose.
Challenges and Solutions
The primary challenge was to create a packaging design that felt premium and modern while staying true to the brand’s Ayurvedic roots. We used a harmonious blend of traditional colors and contemporary design elements to strike the right balance, allowing the product to stand out on retail shelves while clearly communicating its natural benefits.
Loved what you saw? Share this sleek design with your fellow entrepreneurs and startup founders who are on the lookout for inspiration. Because whether it’s hair care or brand care, great design speaks volumes—and who knows, this might just be the spark they need to take their packaging game to the next level!
hellojugnoo@gmail.com
Instagram: juggnoo_