NEVAS Bottle Sleeve

Email: hellojugnoo@gmail.com

Juggnoo is a Vadodara (India) based award winning branding and packaging design studio.

NEVAS Label Design Concept Note: The Mirage of Purity

What is this product about?

NEVAS is a premium water brand that transcends the ordinary, created for discerning spaces where subtle luxury matters—fine dining, boutique hotels, and curated social gatherings. It embodies the idea of pure discovery, the moment when one finds what is rare, authentic, and vital amidst illusions. NEVAS is not just water—it is the true luxury of clarity.

What is the concept behind the packaging design?

The label depicts a deer pausing at a serene waterbody in a desert-like landscape, a visual metaphor of the eternal search for freshness and purity. In many cultures, the deer symbolizes gentleness, grace, and the instinct to seek what sustains life. Here, the deer encounters not a mirage, but true water—representing NEVAS as the rare discovery of authenticity in a world full of illusions.

The scene evokes stillness, vulnerability, and a quiet triumph of finding the real in the midst of the unreal.

Solution—The technique used to design the packaging

The label combines photorealistic illustration and atmospheric gradients to craft a mood of discovery.

Key highlights include:

Soft-toned desert and mountain backdrops, stylized to create an illusionary, dreamlike quality.

The deer rendered with delicate detail, embodying purity and grace, its posture reflecting the instinctive trust in water.

Water ripples emphasized with gentle blue tones—signifying the breaking of illusion and the presence of truth.

A color palette of sandy neutrals, calm blues, and warm gradients to echo mirage-like desert hues.

What is unique about our packaging design?

Narrative depth: The deer-in-search becomes a powerful metaphor of humanity’s eternal quest for the purest water—and NEVAS as the answer.

Mirage to reality transition: The visual shifts from warm desert tones to cool blues at the water, reinforcing the journey from illusion to authenticity.

Luxury minimalism: The artwork is uncluttered, focusing on mood and symbolism, aligning with a refined luxury positioning.

Cultural resonance: The deer, in Indian and global mythos, is a symbol of grace and purity—anchoring NEVAS as both local in meaning and international in aesthetic.