Deloulou Session Ale

Deloulou is a unique craft beer that stands out for its bold, bitter taste. Tailored for those who enjoy a rich, hoppy experience, this beer has been meticulously brewed to deliver a sharp, unforgettable bite. With its robust flavors and smooth finish, Deloulou is the perfect choice for adventurous beer enthusiasts seeking something beyond the ordinary.

The packaging of Deloulou brings the beer’s adventurous spirit to life. The central concept revolves around a funny, quirky creature-monster that looks like it’s from another dimension. This extraterrestrial, cartoonish character represents the beer’s out-of-this-world bitterness and its daring, unconventional flavor. The playful, monster-inspired design symbolizes exploration, mystery, and a sense of fun, inviting consumers to step into the unknown with every sip.

Our packaging design solution was to create a visual experience that immediately captures attention and sparks curiosity. The monster character serves as a mascot, embodying the boldness of Deloulou’s taste. Bright, contrasting colors and playful elements were incorporated to highlight the beer’s quirky nature while remaining approachable and fun.