Martina Potato Chips packaging

Martin Star is one of the largest manufacturers. It was necessary to create a chips packaging redesign, but it was necessary to preserve the already existing concepts, one of which is the presence of a goose on the packages. We created the character of the goose, which was first drawn, then digitized and adapted to print requirements. Goose is a traveler, he likes to listen to music and have fun, this is what we wanted to show on the packaging. A total of four redesigns were implemented in binary sizes. As well as the printing files were prepared.

We’ve worked on multiple goose character designs, especially the appearence. What should he wear, in what color etc. Here is the stages, that the winner character has before our client decided which one to go with.