ROYAL SUMMIT – A precious gift for a precious person
We believe that those who are thinking about gifts for special people on special days will be interested in ‘Royal Summit’, which is made by washing and freeze-drying carefully grown wild ginseng to make it easy to consume. The core strategy of the design is to connect the message of ‘a great gift for someone special’ with the consumer’s desire to ‘express their feelings to someone special with a gift’ by making it with wild ginseng that has not been touched by human hands. For that reason, in order to create a luxurious impression, it was printed with a green spot color and green foil color symbolizing the mountain on high-quality paper with the feel of traditional Korean paper, and the band was designed to cover the wild ginseng printed on the front of the box so that when opening the box, one would feel as if they had ‘found wild ginseng.’