CUP COOK EVERYDAY

CUP COOK EVERYDAY – Enjoy soup as easily as mixed coffee

We believe that people who want to enjoy a small amount of soup conveniently, regardless of location, will be interested in ‘Cup Cook Everyday’, which makes a cup of soup in a short time by simply adding hot water like mixed coffee. The core strategy of the design is to connect the message that our favorite soup is good to eat ‘just pour hot water like mixed coffee in one cup’ with the desire of consumers who want to enjoy ‘a convenient amount at one time without any special preparation.’ For that reason, the box’s structure was designed in the shape of a cup to intuitively deliver the message that it can be enjoyed like mixed coffee, while also capturing the attention of consumers and generating curiosity about the product.