Aveda x Altuzarra Holiday Collaboration

Aveda, the pioneer in plant-powered, high-performance hair care, has teamed up with global luxury fashion brand Altuzarra to create a holiday collection unlike any other. This exclusive collaboration blends conscious design, natural beauty, and unparalleled craftsmanship into limited-edition accessories and sustainable gift packaging that redefine holiday gifting.

Holiday Magic, Thoughtfully Crafted
“When something is created with love and care, it resonates deeply,” shares Joseph Altuzarra, founder of Altuzarra. “Aveda and Altuzarra share a deep commitment to beauty, nature, and thoughtful craftsmanship, which shines through in this holiday collection. Every product and detail feels handcrafted and intentional.”

The brands’ shared love of beauty and nature is represented throughout the collection. The visuals stun with mystical botanical motifs that conjure the elegance and symmetry of nature and the human form.

“There’s a 19th century artist I admire who did beautiful watercolors of people with intricate tattoos, which was the catalyst for the visual inspiration of this collection,” Altuzarra shared. “I loved the idea of interpreting these tattoos as floral motifs that are delicate yet have an anatomical feeling to them, illustrating the connection between the human body and natural world and a reminder of our inherent connection to the earth.”

Sustainability at Its Core
True to Aveda’s mission, the Aveda x Altuzarra gift sets are as sustainable as they are stunning. Packaged in boxes made from 100% recycled (PCR) paper, the design eliminates the need for traditional wrapping paper. Touches of gold add festive flair without compromising recyclability, while the reusable boxes double as elegant keepsakes or display pieces. Each gift is finished with ivory and gold grosgrain ribbon crafted from recycled PET, bringing a luxurious yet eco-conscious touch to your holiday celebrations.

Key Highlights:

• Eco-Chic Design: 100% recyclable packaging with a luxurious aesthetic.
• Nature-Inspired Artistry: Intricate floral motifs symbolizing the connection between humans and the earth.
• Elevated Gifting: Reusable, giftable, and collectible packaging that’s a work of art in itself.

A force of nature since 1978, Aveda was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, Aveda creates vegan, plant-powered high-performance products for hair, skin and body using botanical technologies and green chemistry, combining the principles of modern science and the ancient art of Ayurvedic healing. Aveda is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. Aveda products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on aveda.com. For every hair, everyone.