Massimo Dutti Blooming

Massimo Dutti Blooming. Packaging design for women’s fragrances. Massimo Dutti. 2024

With “Blooming,” the brand aimed to create a new family of perfumes with its own codes, opening the door to a slightly more daring olfactory world and elevating the image of perfumery, especially at the point of sale.

A family of women’s perfumes based on floral notes, hence the name of the collection. The client’s brief requested a warm image, with amber as the main color and an elegant, timeless aesthetic. The semi-sphere or semi-circle as a flower icon is the geometric shape that structures the entire packaging. We chose a bottle with rounded shoulders and designed a stopper specifically for it. The distinctive feature of the container’s shape lies in the inverted curves of the bottle’s shoulders and the stopper. The black tube gives it a unique touch and matches the colour of the stopper. The box is covered by a sleeve that, on its lower part, has a die-cut that reproduces the semicircular shape characteristic of the design.