CARE NOUVEAU 2024

What is this product about?
It is a high-end wine that celebrates the tradition and art of the Cariñena region, integrating its cultural legacy with a contemporary proposal.

What is the concept behind the packaging design?
The design is inspired by Cariñena’s Roman heritage, connecting its rich history with the sophistication of modern wine. A Roman sculpture acts as a central symbol, representing elegance and timelessness.

A clean and elegant design was developed where the sculpture is the protagonist, complemented by modern typography and marble and earth tones. This approach manages to unite past and present in a distinctive package.Digital graphic design and 3D rendering tools were used, with a minimalist approach that highlights the central image without distractions.The bottle becomes a piece of art that tells a cultural story, differentiating itself by its unique aesthetic that combines antiquity and modernity.

The design positioned the wine as a premium product, standing out in the market for its visual appeal and reinforcing the emotional connection with consumers.