LUNA LATTE

What is this project about?

This project involves the branding and packaging design for a modern specialty coffee shop located in the heart of Zaragoza. The concept combines high-quality artisanal coffee with a retro-inspired aesthetic, creating a warm and visually appealing space for coffee and pastry lovers.

The Concept Behind the Packaging Design

The packaging design is inspired by the current trend of retro-modern aesthetics, drawing references from classic cafés of the 1970s and 1980s but reinterpreted with a contemporary approach. The identity features warm colors, subtle illustrations, and nostalgic typography, evoking a sense of comfort, quality, and authenticity.

Solution

To reinforce the concept of specialty coffee with its own personality, a versatile and functional packaging system was developed to accommodate different products, from takeaway coffee cups to pastry sleeves. The combination of sustainable materials and textured finishes adds value, connecting with an audience that seeks authentic experiences.

The Technique Used for Packaging Design

The design incorporates minimalist illustrations, bold typography, and a well-defined color system. It balances vintage and modern aesthetics through the use of recycled kraft paper, eco-friendly inks, and screen-printing finishes that enhance the artisanal touch.

What Makes This Packaging Design Special?

Its ability to evoke nostalgia while maintaining a modern appeal. The design merges the best of the past with the expectations of contemporary consumers, achieving a perfect balance between visual impact and functionality. Additionally, the use of sustainable materials reinforces a commitment to a more conscious and responsible experience.

The Results

The design provides a distinctive identity to the coffee shop, positioning it as a reference point in the specialty coffee scene. Thanks to a cohesive visual identity and strong aesthetic impact, the brand experience is elevated, attracting local customers and creating a highly shareable presence on social media.