Facets

Gemstone Vineyard came to CF Napa to develop the brand strategy, story development, and packaging for their Facets line of wines. The Facets brand provides winemaker Julien Fayard the creative freedom to pull the best fruit from notable vineyards to craft exceptional wines that showcase the diversity of Napa Valley and Sonoma Coast terroirs. The brand strategy and story were developed to accentuate the dimensionality of the wines and the packaging needed to visually support the approach of the Facets brand. CF Napa reimagined the icon as a multi-faceted stone, with the faces displaying alternating foil effects. The varying colors and textures reflect light to fashion a unique experience from each angle – just as the grapes selected for the Facets brand create exceptionally unique wines. A sans serif wordmark and clean type stacks support the contemporary approach to winemaking.