Mornings Breakfast & Brunch Food Truck Design

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Designer: Dimitri Kyriacou
Project Type: Student Final Project
School: Ball State University
Professor: Shantanu Suman
Deliverables: Food Truck, Digital Menu, Packaging

Mornings Breakfast & Brunch is a family-owned restaurant in the heart of Downtown Fishers, Indiana. Its vibrant and tasteful community claims to serve “creative twists” on America’s breakfast classics. Offering salads, sandwiches, omelets, skillets, burritos and much more.

My goal when redesigning their concept for a food truck was to craft a design that effectively communicates the essence of the restaurant and its offerings while standing out in a bustling street food scene. I approached this project with a bold, maximalist theme, incorporating warm colors that evoke the comfort of a hearty breakfast. To align the design with the fresh, modern aesthetic of the restaurant, I made key updates to their original “Mornings Breakfast” logo—replacing their black and yellow with a more appetizing, savory red. The food truck’s vibrant orange was inspired by the restaurant’s signature fresh-squeezed orange juice, allowing the design to feel more cohesive and truer to the business culture. I also created hand-drawn illustrations of breakfast items directly from the menu, along with spiral accents to reflect the “creative twists” that make the brand unique. Together, these decisions bring forth a flavorful approach, working to attract customers and further ignite curiosity.

Stop by, grab a bite, and sip on some coffee—wake up to the potential of your day with Mornings Breakfast & Brunch!