Bean so Winning | CNY Packaging Design

Lung-Hao Chiang

Double Gold, Double Fortune

A celebration of craftsmanship and creativity.

CAMA CAFE welcomes the new year with a gold-awarded coffee duo:
IIAC Gold Medal Coffee Beans (House Blend) × WSC World Champion Supervised Coffee (Pomona).

Inspired by Chinese New Year traditions, this packaging blends classic festive aesthetics with modern refinement. The signature Beano character adds a dynamic touch, symbolizing the warmth of freshly roasted coffee and the promise of good fortune.

Freshly roasted, good luck toasted.
A rich brew, a home full of fortune.

Scroll down to explore the design process behind this golden celebration.