Piloni zero

A label that reveals the story, layer by layer

To tell the story of a zero-dosage wine that intertwines with the winery’s heritage, we designed a multi-layered label. The central oval immediately communicates the wine’s sugar level while becoming a window that lets the light filter through. The use of historical parchment brings the winery’s tradition to the forefront, creating a sophisticated visual interplay where the design lives on two levels: one that blends with the bottle and one that emerges in bas-relief on Fedrigoni’s Moonlight paper.