Ginnasium Lab Lux Intus

A bottle can become a place.

For the Ginnasium Lab 2026 project, I imagined Trentino gin as a small architectural space inspired by the towers of Trentino castles, and in particular, Buonconsiglio Castle.

The arched openings become visual thresholds.

Light passes through the glass, meets the liquid, and transforms the bottle into something that continually changes depending on the context and the observer.

The window decal printing is not just a technical choice, but an integral part of the concept: colors, transparencies, reflections, and shadows interact with each other as if they were real architecture.

print Sovemec
paper Upm
bottle Berlin
foil Luxoro Kurz
print technology Cartes
closure Crealis
gin Mosaico Spirits
neuromarketig Sense Catch

Curator’s Insight:

The window cut-out in the label is the obvious move here, but the real intelligence is in how the bottle itself was chosen to complete it. The deep fluted ribs on the lower half don’t just add tactile interest — they act as a lens array, fracturing and multiplying the red label and the liquid behind it into something that reads differently at every distance. The “architecture” is not printed onto the bottle; it’s constructed through the interaction between print and glass. That distinction is what separates this from concept work that reads well in renders but flattens on shelf.

The restraint in the colour decision is also worth noting. A saturated vermillion against clear glass is a high-contrast pairing that performs in dark bar environments just as well as in daylight retail, which is a genuine dual-channel problem most label designers solve by compromising in both directions. The gold oval embedded inside the arch functions as both a focal point and a period mark — it keeps the eye from reading the arch as empty, and in the context of the Buonconsiglio Castle reference, reads as something between an oculus and a lantern.

The neck tag is the detail that earns the concept its credibility. “Lux Intus”… light within…. isn’t decoration; it’s the brief. The tag states the intention plainly, and the bottle delivers on it.