Snowee Gelato Typeface

SNOWEE TYPEFACE

Snowee Gelato is an Italian-style gelato brand with over 20 years in Vietnam. The brand aims to refresh its identity to better align with its current target customers. As part of this effort, redesigning the font plays a role in creating a more cohesive brand image while also enhancing the user experience in a unique way.

The typeface design is based on the structure of an ellipse, representing dynamism and evoking the image of gelato being scooped with a spoon. This is combined with the natural flow inspired by the strokes of calligraphy, adding a touch of authenticity and warmth.