The OldTown Tree

Packaging could be more than just a container—it can also be a part of the festive decoration.

This OldTown White Coffee packaging retains the brand’s signature old street scene illustration while infusing it with a joyful Christmas spirit. Adorned with charming festive elements, the design transforms the nostalgic street view into a warm and welcoming destination, inviting everyone to step into OldTown’s Christmas Wonderland!

Breaking away from the norms, this design introduces a creative Christmas tree structure where each coffee sachet elegantly hangs like vibrant ‘leaves,’ making it both a delightful gift and a festive décor piece. This innovative approach not only captures the season’s joy but also seamlessly blends tradition with modern festive cheer, turning a simple coffee set into a heartfelt celebration of togetherness and warmth.