Kinder People

Hanoi, Vietnam

With 6 decades of expertise in tea-making, Codo brought to milktea lovers a 3-in-1 instant milktea product that was, at last, made with only natural ingredients. Say goodbye to all the additive-rich milkteas and their obscure artificial “toppings”.

For the people since day one

Codo was amongst the oldest companies of Vietnam’s modern history, its origin dating back to 1958. Initially a production unit of the then state-owned Mocchau Farm, it was tasked with provisioning the region of Northern Vietnam, which had just reclaimed independence and was recovering from war. In the very beginning, Codo Mocchau was dedicated to delivering quality to everyday people, and this commitment remains strong until today.

Embracing modern expressions while preserving traditions

While staying as close as possible to its Vietnamese root, Codo Milktea takes on an identity that marries the old and the new, tradition and youthfulness. The visual design is reminiscent of the late-20th-century (Codo Mocchau’s early days) Vietnamese graphic language on the one hand and marked by the brazenness and vibrancy of the country’s modern life on the other. In a similar fashion, they employ visual rhythm to create a sense of unity; by contrast, bright colors and rough brush strokes forcefully pull the pattern to the foreground, directing attention to the once uncelebrated dedication and the boundless energy of the Mocchau mountains.

Representative illustrations of everyday objects, animals and nature are used in combination with other graphic elements to weave together a vivid portrayal of the brand’s origin.