Malkhaz Chacha

Conceptual design for fictional brand მალხაზ ჭაჭა (Malkhaz Chacha).

A single distilled traditional Georgian chacha from the saperavi grape variety, using the traditional Kakhetian method. Slightly matured in oak barrels.

Curator’s Insight

The conceptual design for Malkhaz Chacha merges tradition with modern luxury, encapsulating the essence of Georgian craftsmanship. The bottle’s sculptural fluid form mimics the smooth flow of distilled chacha, while the deep blue and gold accents evoke the richness of Saperavi grapes and oak barrel aging. The cap, adorned with fish-scale textures, adds a tactile dimension, reinforcing heritage with a contemporary twist. The central emblem, an abstract eye motif, symbolizes wisdom and authenticity, while embossed lettering and metallic details enhance the premium appeal. This design redefines traditional chacha packaging with a bold, sophisticated identity.