Eden Premium Pasta Packaging

Eden Premium Pasta Packaging / Mate Mireider

Task /

My task was to design a durable, eco-friendly, and practical packaging that also reflects the quality of the chosen brand.

Concept /

I chose Eden Premium, a young and dynamic team that has been engaged in the distribution, manufacturing, import, and sales of organic and reform foods since 2014. They are operating in Szeged, Hungary the heart of the Southern Great Plain region.

Their goal is to create gluten-free products that anyone can enjoy with confidence. It doesn’t matter if you have a food sensitivity or follow a plant-based diet, their products are an excellent choice for everyone.

Design & Structure /

I opted to make a new design for their vegan and gluten-free pasta line that incorporates an Italian style, as they are known for producing their pasta using Italian technology.

With the design, I wanted to create a packaging that makes pasta consumption more appealing for everyone. I thought it could even be suitable as a gift, or an invitation either for a romantic, friendly or a family meal together.

I had various goals with this packaging structure. I wanted to create a resealable packaging for convenience which is not common for other pasta packaging nowadays. The structural design also helps consumers with portioning the pasta.

Each pasta box contains: