Silver Trident Winery

After many years in the luxury cruise and travel business, proprietors Bob Binder and Walter Jost founded Silver Trident to make extraordinary wines that would be welcome everywhere—from a festive dinner table at home to the world of luxury hospitality.

The Silver Trident Tasting Home is not a typical tasting room. It is intimate and inviting with private rooms featuring furnishings and decorative elements from the Ralph Lauren Home Collection.

We reimagined the winery’s logo, elevating the icon while making it more recognizable as a trident and a maritime flag, a nod to the owners’ careers in premium cruise travel and hospitality. The new icon and wordmark along with a minimalist color palette and elegant typography echo the timeless luxury of the well-appointed Silver Trident Tasting Home.