Design of the Skippy Light sub-line

Skippy Light is a sub-line of Skippy baby diapers, designed with improved absorbency and moisture retention. Thanks to the inclusion of a superabsorbent component, Skippy Light diapers become a reliable helper for caring parents.

The Skippy brand portfolio includes three sub-lines: Skippy Simple, Dr. Skipp, and Skippy Light. Our task was to rethink the packaging design of the Skippy Light line so that it becomes a natural continuation of Skippy Simple — maintaining all the attributes of a baby product line while highlighting the key functional differences and giving the packaging a modern and appealing look.

We retained the existing color palette to ensure design continuity but enhanced it with brighter and more emotional accents.

A new storyline featuring the brand character was introduced. Now, the cute kangaroo flies in a hot air balloon, giving the packaging a light, memorable appearance. This same story continues inside the diapers themselves.

Special branding emphasizes the product’s benefits, making the Skippy Light packaging even more attractive and functional.