The project was born with the aim of creating a brand and becoming a new alternative in retail sales by the new generation representatives of a family that has been doing wholesale sales for many years.
We preferred a more dynamic and dominant design by avoiding the classic fonts in the logo. In the packaging design, we followed a path that would facilitate the arrival of other series by using two different areas on the ground. The product images scattered on the ground where we used colorful natural textures became the complement of the natural packaging architecture. The other designs of the brand are roasted, raw and will be mixed very soon..
