BonJuks Mini Waffle Cones

The packaging combines a bold colour system with a warm, cream-coloured central area that draws attention to the product imagery. Each flavour is distinguished by its own background colour, while the overall composition, typography and product placement remain consistent across the range.

The waffle cones serve as the main visual element, communicating the product’s flavour and eating experience at a glance. The different fillings are clearly displayed through the cone imagery, helping consumers quickly distinguish between varieties.

The typography was designed to balance the product’s playful personality with a clear and structured hierarchy. The BonJuks logo remains highly visible, while “Mini Waffle Cones” serves as the packaging’s primary communication point.

Overall, the goal was to develop a cohesive packaging system that establishes a consistent visual identity across the entire range while creating a fun, approachable and distinctive presence on the shelf.