Primofiore

Primofiore is a family-run company that has been active for three generations. The first founded the business by inaugurating one of the first professional flower productions in Italy, the second invested in the production of prized citrus fruits from Calabria and Sicily, the third is developing a series of high-quality derivative products for selected customers. Papaverosso wine and Extra Virgin Olive Oil inaugurate a line dedicated to family traditions.

The design of the labels is dominated by an illustration depicting a round, floral-themed needle lace doily. The lace represents the craftsmanship of the production and the flowers pay homage to the origins of the company. The “papavero” (poppy) is the spontaneous flower of Southern Italy, born in the fields of organic production.

The labels are printed on elegant greaseproof paper and the lines of the illustration are dry-embossed and ennobled with the use of Lumafin which gives an iridescent brightness to the refined white-on-white design.