Rosél

Rosél is a rosé wine that tells a family story. Its name comes from joining Rosa and Elena, the producers’ daughters, turning an emotional bond into a distinctive and authentic identity.

The visual concept draws inspiration from fashion and high‑end textiles, translating key elements of fine textile craftsmanship into a graphic language. The label is printed on Fedrigoni’s Moonlight, a natural white paper that, when debossed, becomes semi‑transparent and lets the colour of the wine filter through backlit.

Textures add depth and tactility to the label, evoking the sensation of a fine fabric wrapped around the bottle and creating a pattern of reliefs and transparencies that interacts with the rosé colour of the wine. In this way, the label does not simply dress the bottle: it uses the wine itself as part of the project, entrusting the definition of the colour palette to the liquid inside and transforming the bottle into a dialogue between light and content.

Rosél is not just a rosé wine; it is an homage to femininity, to meticulous attention to detail, and to the family ties that inspired its name. It is a project that dresses the bottle like a tailored garment, turning it into an object to be admired as well as tasted, a perceptual device that anticipates the character of the wine and begins to tell its story even before the first sip.