Beaulieu Vineyard

Beaulieu Vineyard, which over the years has become known as “BV”, is renowned for their luxury Napa Valley Wines. The Napa Valley tier needed to take on a more contemporary look while still honoring the history of this iconic wine brand.

The redesign retained many of the equity elements of the brand by layering them in a rich montage to provide a fresher look for the tier. A modernized BV monogram was created along with the addition of a redrawn winery illustration in a modern mono-weight style to create a tie to the other tiers in the BV portfolio. Overall, the brand refresh is a design that supports the brand’s history while bringing it forward into a more contemporary look and feel.