Bee Different

Packaging for a honey that dared to be different.

In a category dominated by clichés—where horizontal stripes that mimic a bee’s body appear on almost every label—we set out to design packaging as unique as the way the bees behind this honey actually live.

Cartama, the largest producer of Hass avocados in Colombia, installed over 4,000 permanent hives to naturally pollinate its crops. This practice allows bees to live without stress and produce a distinct kind of honey: dense, dark, and floral—born from the biodiversity of the forest and avocado blossoms.

The result is a visual system that breaks away from the conventional codes of the category, and reflects the true uniqueness of a product that’s far more than a byproduct— it’s the tangible result of a deep commitment to biodiversity.