Hi Def Eyeliner Cosmetic Card

Dazller Hi-Def Waterproof Eyeliner – Packaging Design

Project Overview:
This project involved the end-to-end packaging design for two SKUs under Dazller’s Hi-Def Waterproof Eyeliner range, aimed at the youth segment. The challenge was to create a bold and modern visual identity that would command attention on both modern trade shelves and traditional beauty counters across India.

Scope of Work:
The engagement spanned concept development, sub-brand identity creation, typography and layout exploration, and the delivery of print-ready artwork. The goal was to deliver packaging that not only aligned with the brand’s aesthetic but also elevated its market presence.

Outcome:
The final design achieved strong visual recall across both markets. It introduced a clearer, more youthful visual language under the Dazller umbrella and enhanced the brand’s perception among younger consumers.