Just Juice Brand Identity & Packaging Design

About Just Juice

Just Juice – It’s just juice, but more than just a drink! With 100% fresh fruit, Just Juice brings a refreshing and energizing source for the dynamic and creative youth. No additives, no preservatives – just the purity and completeness from nature.

JustJuice is committed to delivering pure fruit drinks, free from additives and preservatives, helping the younger generation enjoy fresh, natural, and healthy refreshment every day. We believe that every drop of juice is not just a flavor but also a source of positive energy for a healthy lifestyle.

Logo Concept

Just Juice’s logo is designed with a gentle, curvy style, reminiscent of the movement of water or fresh juice flowing – a symbol of nature, freshness and vitality. The soft and varied typeface has a modern hand-drawn retro style, expressing the creative, liberal and individualistic spirit of Gen Z.

The special feature of the identity system is that the logo color will change according to each type of juice such as:

Fresh orange: bright orange-yellow logo on a white or green background.
Avocado: light green logo on a dark background.
Strawberry: prominent pink-red logo on a cool pastel background.

This not only helps consumers easily recognize the flavor, but also brings a feeling of “fresh” and flexibility – like the dynamic, colorful personality of the young generation.

The overall logo conveys the message: